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Dealz targets 70 shops for Ireland

Dealz owner Poundland said on Thursday that it has a long-term target of 70 stores for Ireland, as it reported strong growth for its Irish and UK operations, but cited the weak euro as a challenge.

The British discount retailer, which sells almost all of its products at the single price point of €1.49 in Ireland, said it opened 10 stores, including one retail park, across Ireland in the year to March 29th. This brings its total number of Irish outlets up to 41 stores and its total number of retail parks to four.

Jim McCarthy, chief executive, said the company saw “strong trading” across the UK and Ireland, adding that the Dealz brand is “still under-exploited” in Ireland.

The company does not disclose results for Ireland, but said that it now serves some 300,000 customers a week in Ireland. With an average basket of €6.50 (across the UK and Ireland), this would give annual turnover for the company’s Irish operations of about €100m.

In all Poundland expects to open at least 60 new stores in the UK and Ireland in the 2015-16 year.